3 types of communities for your SaaS company (and how to build them) Joel Primack

August 17, 2022
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In the episode “3 types of communities for your SaaS company (and how to build them)” of the Content Logistics podcast, Joel Primack, a social and community specialist at Lattice, discusses the importance of community-led growth for businesses. He emphasizes that a community is not just a place, but a feeling that evokes safety, comfort, and engagement among its members. Joel also highlights the significance of open conversations in making a community successful. He suggests that SaaS companies can leverage communities to achieve their product-based, marketing, sales, and customer satisfaction goals. However, he warns that merely creating a Slack channel and expecting it to explode is not a realistic approach. Instead, community professionals should focus on one or two areas they want to impact through their community program and build it into something more tangible. Joel also shares his insights on who should own the community and the prerequisites for starting a community.

Available on these platforms:

Related Content

In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content...
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off...
In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy. The discussion opens with...

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as...

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation. Firstly, she discusses the...

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. The conversation stems from Camille’s appearance on the...

In this episode of Content Logistics, host Camille Trent converses with Stewart Hillhouse, Head of Content at Mutiny, about the power of newsletters. Hillhouse emphasizes the importance of structuring newsletters...

In this episode of Content Logistics, host Camille Trent discusses the key elements of a successful podcast interview. She stresses the importance of a strong premise and framework for the...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top