In the episode “3 types of communities for your SaaS company (and how to build them)” of the Content Logistics podcast, Joel Primack, a social and community specialist at Lattice, discusses the importance of community-led growth for businesses. He emphasizes that a community is not just a place, but a feeling that evokes safety, comfort, and engagement among its members. Joel also highlights the significance of open conversations in making a community successful. He suggests that SaaS companies can leverage communities to achieve their product-based, marketing, sales, and customer satisfaction goals. However, he warns that merely creating a Slack channel and expecting it to explode is not a realistic approach. Instead, community professionals should focus on one or two areas they want to impact through their community program and build it into something more tangible. Joel also shares his insights on who should own the community and the prerequisites for starting a community.