In the Recorded Content podcast episode, “5 key steps to launching your first podcast episode with Justin Brown,” Justin, co-founder of Motion, shares a comprehensive guide for businesses looking to start their own podcast. He emphasizes that podcasts can significantly fuel a company’s content strategy, giving brands a voice to connect with their audiences. However, creating a podcast requires substantial resources, often combining the efforts of both internal and external talent.
Justin outlines five crucial steps to launch a podcast: planning, recording, editing, publishing, and promoting. Planning involves defining the podcast’s topics, target audience, and production team. Recording requires the right equipment for good audio and video quality. Editing involves removing mistakes, constructing a story, and adding intros, outros, and music. Publishing involves choosing a hosting platform to store and distribute the podcast. Finally, promoting the podcast involves a strategic approach to reach the target audience.
Justin also emphasizes the importance of consistency in podcasting. Regularly releasing new episodes and refining the approach can attract new listeners and retain the existing audience. The episode provides valuable insights for businesses looking to leverage podcasting as part of their content strategy.