Adam Buettner: The Art of Customer Obsession

July 26, 2023
Content Marketing | Direct | Leadership | Marketing Strategy

Episode Summary

In this episode of Direct with Corrina and Taylor, we welcome Adam Buettner from Webstacks. Adam shares his journey from learning to leading in customer engagement, providing insights into his unique approach to sourcing potential speakers for events, webinars, and podcasts, including his show ForwardSlash. He discusses the challenges and rewards of podcast production, highlighting the importance of understanding and engaging with customers.

 

Adam also delves into using the podcast as a platform for customer ideation. He shares his excitement about bringing customers onto the podcast to share their stories and inspire other customers. This innovative approach aims to help customers ideate and understand the endless possibilities that their websites can offer.


Finally, Adam reflects on his growth and the importance of leadership in his journey. He acknowledges the role of his boss, Jesse Shore, in giving him the freedom to explore and innovate. This episode offers a deep dive into the world of customer engagement and the power of podcasts as a tool for connection and ideation.

Featured Guest

Name: Adam Buettner
What he does: Marketing Manager
Company: Webstacks
Noteworthy: An innovator, Adam has created a unique framework for sourcing potential speakers for events, webinars, and podcasts.

Key Insights

Using Podcasts for Customer Ideation

Adam discusses the innovative approach of using podcasts for customer ideation. He shares his excitement about bringing customers onto the podcast to share their stories and inspire other customers. This approach aims to help customers ideate and understand the endless possibilities that their websites can offer. This insight highlights the power of podcasts as a tool for connection, ideation, and customer engagement.

The Importance of Understanding Your Customer

Adam emphasizes the importance of truly understanding your customer and Ideal Customer Profile (ICP). He shares his experience of learning about his customers through LinkedIn and the importance of knowing their language and issues. This understanding builds confidence and facilitates better conversations. This insight underscores the importance of customer knowledge in building successful marketing strategies.

The Power of LinkedIn as a Marketing Tool

Adam shares his journey of leveraging LinkedIn as a powerful marketing tool. He talks about treating his LinkedIn page like a landing page, which gives visitors an idea of who he is, what he does, and his purpose. He also discusses the importance of connecting with the right people and increasing follower counts. This insight highlights the potential of LinkedIn as a platform for understanding and reaching out to your ICP.

Episode Highlights

The Challenges of Podcast Production

Adam discusses the challenges and rewards of podcast production and the framework he developed for sourcing potential speakers for events, webinars, and podcasts. This was a new venture for him and his agency.

“There were a lot of other hard lessons learned in the production of this podcast, but outreach was one of them. And I guess the best place to start there is with our ICP. We wanted to build this podcast for the people we wanted to attract and their CMOs and VPs of marketing, and directors of marketing who know their s* when it comes to strategy.”

The Journey of Learning and Confidence Building

Adam shares his journey of learning and building confidence. He emphasizes the importance of putting yourself out there and gaining experience, which he believes is the key to successful conversations and engagements.

“It’s not an easy journey. Imposter syndrome is real. Everybody suffers from it. I take my daily dose of self-doubt every morning. But, at the end of the day, and I don’t know if this is something that is inherent to everybody or if you have to acquire the skill set, you gotta be curious. For me, there was a fear of failing. And that comes from being in the industry for ten years.”

The Concept of Customer Ideation

Adam introduces the concept of using the podcast as a platform for customer ideation. He shares his excitement about bringing customers onto the podcast to share their stories and inspire other customers. This innovative approach aims to help customers ideate and understand the endless possibilities that their websites can offer.

“I’m excited to finally have conversations with customers and use it as a meeting for brainstorming where it’s like they come on and we talk about something like, ‘Cool, I want to do that now.’ And they go back to their team that we have integrated into their organization, and they do it. So it’s rewarding in that regard.”

Leveraging LinkedIn as a Marketing Tool

Adam shares his journey of leveraging LinkedIn as a powerful marketing tool. He talks about treating his LinkedIn page like a landing page, allowing visitors to get to know you better. He also discusses the importance of connecting with the right people and increasing follower counts.

“Treat your LinkedIn page like a landing page so that when people land on it, they get an idea of who you are, what you do, and what your purpose is.”

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