In the Content Logistics podcast episode titled “Are eBooks really dead? — featuring Marc Thomas,” the host, Camille Trent, and guest, Marc Thomas, Head of Growth at Powered by Search, delve into the topic of gated content. They discuss its relevance and how companies should utilize it. The conversation also touches on the concept of lead generation and its significance in 2022. Marc shares valuable insights on how to grow a customer base and emphasizes the power of repurposing content. He suggests that depending on the maturity and nature of your system, you’ll know what content to gate. He also advises that once-gated content can be reused and offered for free to newcomers in your audience. The episode highlights that while some companies may profit from offering all their content for free, others may need to use gated assets to meet their specific goals. The discussion provides a fresh perspective on content strategy, emphasizing the importance of understanding your audience and tailoring your approach accordingly.