In this episode of the Recorded Content podcast, hosts Justin Brown and Tristan Pelligrino take listeners behind the scenes of creating a show to help you look great on camera. They discuss the motivation behind the On Camera, On Brand podcast, aiming to help people look professional within the confines of their home recording environments.
The hosts also share their strategy for the show, which includes conducting a lot of testing and developing a theme statement. They explain the challenges they faced, such as figuring out the post-production workflow for heavy digital files and determining the structure and format of each episode.
The episode reveals the three formats they decided on for the show: a makeover series format that captures transformations, tactical tips in smaller micro episodes, and an interview component that brings in people outside the B2B marketing community. The hosts emphasize that each podcast under Motion’s Network of Shows, including On Camera, On Brand, is carefully designed to answer their audience’s questions.