Building a successful branded podcast: Conversations and growth with Philip Kushmaro

May 1, 2023
Content Marketing | Podcasting | Recorded Content

Episode Summary

In this episode of the Recorded Content podcast, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience.

Philip and Tristan discuss the experimentation process in finding the best podcast format that suits their style and audience. They stress the importance of trial and error in discovering what works best for their show. This approach allows them to deliver valuable content and maintain audience engagement.

The hosts emphasize the value of research when preparing for podcast episodes. Proper research allows them to ask informed questions and engage in richer conversations with their guests. It also helps avoid awkward situations and facilitates a smoother flow of the discussion.

Philip shares his aspirations to have high-profile guests on their podcast, like Simon Sinek. By consistently improving the quality of their show and building a larger audience, they hope to attract more prominent guests over time. Tristan introduces Philip to Andrew Warner’s book, “Stop Asking Questions,” which explores how to guide conversations based on curiosity. They discuss the importance of adapting interview techniques and refining one’s style to better engage guests and listeners.

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