Building a template library that drives over 30% of acquisition with Hiba Amin

July 28, 2021
Content Logistics | Content Marketing | Marketing Strategy | Search Engine Optimization

Episode Summary

In the episode “Building a template library that drives over 30% of acquisition with Hiba Amin” on the Content Logistics podcast, Hiba Amin, the Senior Marketing Manager at Hypercontext, shares her insights on creating a successful product by focusing on the end-user. She emphasizes the importance of understanding the needs of first-time managers and providing them with tailored agenda templates to ease their transition into management roles. Amin also highlights the value of customer feedback in improving products and encourages marketers to actively seek out customer interactions. She advises starting small and gradually building up, rather than launching a complex product right away. Amin shares that agenda templates and related blogs drive 33% of Hypercontext’s weekly sign-ups, demonstrating the effectiveness of their strategy. She concludes by advising future marketers to validate their ideas by talking to customers and building a product that is valuable to them.

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