In the Content Logistics podcast episode titled “Content Career Paths: How to choose the right content marketing career for you,” Bridget Poetker, Director of Brand & Content at Postal, and Brendan Hufford, a Growth Content Marketer at ActiveCampaign, join host Camille Trent to discuss the intricacies of content roles and the importance of a great content leader. They delve into the factors to consider when creating or joining a content team and how company culture can significantly impact a content team’s success. Bridget emphasizes the importance of collaboration and open communication between the content and brand team for a company’s growth. Brendan, on the other hand, highlights the need for a leader who understands content marketing and strategy. They also discuss the importance of understanding a company’s balance of sales and marketing, sales cycle, payback period, and net retention rate before joining a content team. The episode provides valuable insights for aspiring content creators and those looking to enhance their content teams.