In the Content Logistics podcast episode titled “Content-Market Fit: How to create the right content strategy for your GTM,” host Camille Trent discusses the importance of a well-planned content marketing strategy with guest Ryan Law, VP of Content at Animalz. They delve into the common mistake of approaching content marketing from a channel-first perspective, emphasizing that businesses should be led by their most pressing problems towards the appropriate growth channel. Thought leadership is highlighted as a valuable tool in content strategy, but not one that suits every company. Ryan also underscores the significance of email in a content marketing strategy, despite industry claims of its decline. The conversation further explores how to create a content marketing strategy for different types of companies, including SaaS companies, consulting agencies, and solopreneurs. Ryan shares insights on how to approach content marketing based on average contract value and the buying process, and the importance of focusing on thought leadership and efficient content distribution for solopreneurs.