In this episode of The Anonymous Marketer, host Nick Bennett chats with Amanda Natividad, VP of Marketing at SparkToro. They explore the challenges and strategies of content creation for early-stage companies, especially those with limited resources. Amanda emphasizes the importance of events as a crucial part of the go-to-market strategy, not just an afterthought, and highlights the potential of virtual events in driving significant pipeline and revenue.
She also shares her approach to content creation, focusing on content that serves multiple stakeholder goals, showing a faster return on investment. Amanda discusses the importance of understanding the main levers of growth in a company and how content can power each of these levers.
Finally, she talks about common mistakes startups make when it comes to SEO. She suggests that startups don’t need to fully understand SEO to reap its benefits and warns against spending excessively on SEO agencies without seeing immediate ROI.
