In the latest episode of On Camera On Brand, host Rob Ruscher dives into the world of audio repurposing with Greg Wasserman, the dynamic head of production and growth at CastMagic. They kick off the conversation by exploring the inception of CastMagic. Born out of a need to simplify the podcasting process, the software has evolved to become an essential tool for not just podcasters, but coaches, business professionals, and content creators.
Greg shares the unique features of CastMagic, emphasizing its dual capabilities: offering preloaded outputs for quick content generation and allowing for deep customization. This ensures users get precisely what they need, from transcriptions to engaging short clips.
The episode underscores the importance of thinking beyond traditional content. With tools like CastMagic, creators can maximize their content’s reach and impact, transforming simple audio recordings into a multifaceted content suite.
Featured Guest
Name: Greg Wasserman
What he does: Head of Partnerships & Growth
Company: CastMagic
Noteworthy: Greg Wasserman: Formerly ran three podcast platforms, connects creators and podcasters.
Key Insights
The Evolution of CastMagic
When Greg Wasserman first joined CastMagic, the software’s primary function was a podcast preset. Over time, as users began uploading various content types, including YouTube files, the team realized the need to differentiate between podcast language and YouTube language. This led to the evolution of CastMagic, which now offers diverse outputs tailored to different content types, from show notes and descriptions to clips, quotes, timestamps, and social components.
Building Genuine Community
Greg emphasizes the importance of fostering a genuine community. The CastMagic Slack channel stands as a testament to this, where users openly share their experiences, prompts, and techniques. This collaborative environment not only helps users get the most out of the software but also fosters a sense of camaraderie and shared learning.
Thinking Beyond One Dimension
Greg highlights the power of CastMagic in allowing creators to think beyond traditional metrics like views or listens. The software enables creators to reach their audience in diverse ways, ensuring that even if someone doesn’t have the time to listen to a full podcast, they can still engage with its content through quotes, hooks, blogs, and newsletters. This multi-dimensional approach ensures a broader and more effective reach.
Episode Highlights
The Power of Free Flowing Thought
Greg emphasizes the importance of free-flowing thought when creating content. Instead of getting bogged down by the pressure of starting, he suggests simply opening the app and letting your thoughts flow. This organic approach can lead to genuine content that resonates with the audience.
“Open the app. Let’s just start thinking about the next five minutes. I’m literally just gonna jam on what the topic is. Whatever comes to my mind. See where this goes.”
Diverse Uses of CastMagic
Greg highlights the versatility of CastMagic. Whether it’s an event panel from a conference or a webinar, CastMagic allows users to extract the most valuable content. This makes it easier for users to repurpose and share insights from events they couldn’t attend.
“I missed it now. You expect me to go watch it? No, you run it through CastMagic and let’s give you: here’s the top seven things you missed.”
Building a Collaborative Community
Greg discusses the value of building a genuine community. The CastMagic Slack channel is a testament to this, where users share their experiences, prompts, and techniques. This collaborative environment fosters shared learning and helps users maximize the software’s potential.
“People will go into Slack and go, I’m trying to do this, and then other people chime in like, what about tweaking this?”
Thinking Beyond Traditional Metrics
Greg encourages creators to think beyond traditional metrics like views or listens. With tools like CastMagic, creators can engage their audience in diverse ways, ensuring they can interact with content even if they don’t have the time to listen to a full podcast.
“What I love about CastMagic is it allows you to stop thinking in one dimensional.”
