In this episode of the Recorded Content podcast, host Justin chats with Gary Vaynerchuk, renowned business expert and digital content creator. Gary discusses his newest project, VeeFriends, and elaborates on his strategy of promoting projects by leveraging technology and creating compelling content. Throughout the conversation, Gary emphasizes the importance of embracing technology and the synergies between the digital and physical worlds.
The episode explores the concept of pillar content, which Gary describes as the ‘meaty stuff’ creators can break down into highlights and distribute across multiple platforms. His advice for creators is to create a long-form podcast or video show, segment it, and post it organically on platforms like LinkedIn with relevant industry hashtags.
The episode also tackles why many creators produce more content rather than repurposing existing content across channels. According to Gary, this is due to a lack of understanding of the power of strategy and distribution.