In the Recorded Content podcast episode, “Focusing your podcast on the underrepresented in B2B tech with Christina Brady,” the hosts discuss the importance of focusing on underrepresented voices in the B2B tech industry. Christina Brady, a guest on the show, shares her experiences in highlighting women in tech through her podcast.
The episode emphasizes the importance of variation and diversity in the tech industry. It discusses how the podcast aims to add different cultures, races, genders, and professional journeys to the story of tech, rather than drowning out any voices.
The hosts also highlight the importance of thought leadership and content in marketing. They discuss how a podcast can be an effective outlet for thought leadership, meeting people where they are and providing relevant content.
The episode also touches on the importance of giving guests a platform to share their stories. The hosts believe that the podcast can be a catalyst for change, encouraging women and other underrepresented groups in tech to share their stories and expertise. They hope that the podcast can shake up the status quo and extend the microphone far beyond the podcast itself.