In this episode of the Recorded Content podcast, host Justin Brown provides a step-by-step guide to developing a podcast business plan. Justin emphasizes that starting a successful podcast requires a well-thought-out plan, including defining the target audience and the podcast’s purpose.
He discusses the importance of considering various aspects of podcasting, such as hosting, content development, frequency, show name, design, theme, and guest selection. He also highlights the significance of defining distribution channels, stating that a podcast can be more than just an audio channel and can serve as the centerpiece for a company’s entire content marketing strategy.
Justin also covers the key components of a podcast business plan, including understanding objectives, defining the target audience, developing a content strategy, outlining a distribution plan, and identifying budget and resources. He concludes by discussing how to measure the success of a podcast, suggesting a range of KPIs such as subscribers, downloads, website traffic, social engagement, reviews, mentions, and revenue.