In this episode of the Recorded Content podcast, host Justin Brown is joined by Ali Schwanke, the CEO and Founder of Simple Strat. Ali shares her journey of creating the YouTube series “HubSpot Hacks” with her small and scrappy team, which has garnered over 1 million views.
Ali discusses the genesis of the idea, which was to create content that helps users utilize HubSpot better in a quick and efficient manner. She emphasizes the importance of niching down, focusing solely on HubSpot-related content, which helped them establish a strong identity and reputation.
She also shares insights on the importance of having a hook in the content to retain attention and open curiosity loops. Ali explains how they applied learning from platforms like Netflix to capture attention and incorporated it into their B2B strategy.
The episode also delves into how “HubSpot Hacks” fits into Simple Strat’s broader marketing strategy. It serves as a lead generation tool, a validation of their content creation abilities, and a platform for their team to establish thought leadership. Ali’s journey provides valuable insights into the power of focused, niche content in achieving significant reach and impact.