In this episode of the Taking the Lead podcast, Kristen Habacht, President and COO of Shogun, shares her journey from being an office manager to a top executive in a tech company. She discusses the challenges of rapid growth in startups, emphasizing the need for a solid foundation before accelerating. Habacht advises against hasty hiring decisions, suggesting a detailed analysis to ensure the company is ready for expansion. She also talks about the constant changes in startups and the need for quick adaptation. Habacht highlights the importance of a sales-assisted approach in product-led growth (PLG) companies, explaining that it focuses on the value of a customer. She shares insights on hiring the right people to supplement PLG, the significance of looking at the mix of compensation to base, and her preference for six-month compensation plans for flexibility. The episode provides valuable insights for those navigating the fast-paced startup environment.
Going from an Office Manager to the President and COO of a tech company with Kristen Habacht
Available on these platforms:
In this episode of Taking the Lead, host Christina Brady sits down with Priyanka Sundhar from 4pm. They delve into the challenges and opportunities of remote work, mainly focusing on...
Explore content by topics
We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.
Articles. Podcasts. Videos.
Sign up for our newsletter
Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.
Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.