In this episode of “Direct with Corrina and Taylor,” the hosts converse with Grayson Hogard, the founder of Grove Cookie Company. Grayson shares the genesis of his business, which originated from a fun holiday tradition of baking cookies in a home kitchen and eventually transformed into a thriving commercial enterprise. Encouraged by friends and family to sell their cookies, Grayson and his partner embarked on an entrepreneurial journey.
Grayson discusses the challenges and rewards of balancing business and personal life, particularly when your business partner is also your life partner. He emphasizes the importance of maintaining a separation between work and home life for the success and longevity of any venture.
He also highlights the significant role LinkedIn played in the growth of their company, emphasizing the power of organic connections and authentic engagement. Grayson credits much of their growth to his active and consistent presence on the platform.
Looking ahead, Grayson reflects on the future of Grove Cookie Company, underlining the importance of a forward-thinking mindset in entrepreneurship and the need to plan for growth while staying present.