This podcast episode explores the journey of Jen Kern, CMO at Qu, a restaurant tech company, and her transition to becoming a podcast hostess amidst the pandemic. Previously uninterested in podcasts, Kern found them to be both a professional and personal lifeline during the lockdown period. Her podcast, “Restaurants Reinvented,” features industry leaders, including marketers from Dunkin Donuts and Chipotle, providing valuable insights for marketersâ€‹.
The episode highlights the role of authenticity in podcasting and how it served as a softer and more caring medium during the pandemic when traditional marketing and sales were less acceptable. Kern stresses the importance of genuine dialogues and relationships with customers and partners, and the need for marketers to transcend perfectionism and adopt authenticity and compassionâ€‹.
Kern also discusses the guest selection process, aiming for 75% representation from target market brands, with the remaining slots allocated to influencers and experts providing crucial industry insightsâ€‹â€‹. Lastly, she underscores the importance of partnerships that promote growth, citing her experience with a supporting agency that enhanced her podcasting journeyâ€‹.