In this episode of the Recorded Content podcast, Jessie Lizak, co-host of Whiskey Wednesday, shares how a recurring live event helped launch a branded podcast. Whiskey Wednesday is a live broadcast that invites sales and marketing professionals to discuss hot topics, primarily focusing on alignment within B2B SaaS. Jessie and her co-host, Eddy Banham, have found the process of organizing these conversations and working together to be a fun and educational experience.
The main challenge they faced was the technical aspect of setting up the live show, but once they overcame this hurdle, they were able to focus on the creative side. This live show eventually led to the creation of their podcast, Deconstructing Data, which discusses anything data-related, with a focus on data and advertising, first-party data, the cookieless future, and identity resolution.
The podcast contributes significantly to their overall marketing strategy. It provides them with video and audio content that can be repurposed across multiple channels, helping to close the trust gap with potential customers. This one recording sets them up for weeks of content on platforms like TikTok, Instagram, and LinkedIn, and also allows them to share it with their guests, fostering valuable connections.