In this episode of the Recorded Content podcast, host Justin Brown speaks with Marisa Eikenberry, a web developer and podcast editor for The Kevin Eikenberry Group. Marisa shares her insights into the world of podcasting, emphasizing that it’s more than just casual conversations with guests. She discusses the importance of having the right tools and systems in place to make podcasting easier and more effective.
Marisa’s role includes recording, creating show notes, descriptions, and transcripts, as well as choosing topics and questions for episodes. She highlights the benefits of podcasting, such as showcasing expertise and connecting with potential clients. For instance, they can direct clients to specific episodes where Kevin Eikenberry, the group’s namesake, discusses topics relevant to their needs.
Marisa also dispels the myth that podcast hosts need to be subject matter experts. She shares feedback from an episode where listeners appreciated the balanced discussion between two people, rather than an expert-amateur dynamic. The episode also covers Marisa’s use of Adobe Premiere for creating video clips, her time management strategy of task blocking, and the importance of captioning podcast clips for silent or low-volume viewers.