How B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal

January 18, 2023
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In the episode “How B2B SaaS Companies Can Benefit From Becoming Media Companies” of the Content Logistics podcast, Melissa Rosenthal, the Chief Creative Officer at ClickUp, shares her insights on why every B2B SaaS company should operate as a media company. She emphasizes the importance of creating targeted content and building long-term connections with the audience to drive significant business growth. Melissa also highlights the benefits of producing evergreen content, which can save time and resources in the long term. She provides valuable insights and real-life examples to support her argument, along with practical tips for creating content that stands out in the feed. Melissa also discusses how to plan and execute a media strategy, including hiring and budget considerations. This episode is a must-listen for any B2B SaaS business looking to optimize its content marketing efforts and understand what it means to function as a media company.

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