In the episode “How B2B SaaS Companies Can Benefit From Becoming Media Companies” of the Content Logistics podcast, Melissa Rosenthal, the Chief Creative Officer at ClickUp, shares her insights on why every B2B SaaS company should operate as a media company. She emphasizes the importance of creating targeted content and building long-term connections with the audience to drive significant business growth. Melissa also highlights the benefits of producing evergreen content, which can save time and resources in the long term. She provides valuable insights and real-life examples to support her argument, along with practical tips for creating content that stands out in the feed. Melissa also discusses how to plan and execute a media strategy, including hiring and budget considerations. This episode is a must-listen for any B2B SaaS business looking to optimize its content marketing efforts and understand what it means to function as a media company.
How B2B SaaS Companies Can Benefit From Becoming Media Companies with Melissa Rosenthal
January 18, 2023
Content Logistics | Content Marketing | Marketing Strategy
Related Content
On this episode of Content Logistics, Baylee Gunnell talks with David Riggs about the changing world of search and content marketing. David, CEO of Pneuma, shares his expertise on how...
On this episode of Content Logistics, Baylee Gunnell welcomes Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, to discuss why webinars remain a powerful B2B engagement tool. Lindsay...
In this episode of Content Logistics, hosts Baylee and Dallion welcome Lashay Lewis, founder of Authority Plug, to unpack the often-overlooked world of bottom-of-funnel (BoFu) content. Lashay dives into the...
Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Duran-Ballen and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a...
In this episode of Content Logistics, co-hosts Dallion Duran-Ballen and Baylee Gunnell sit down with Emma Blackmore, a fractional CMO with over 15 years of marketing experience across London, New...
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Tas Bober, Digital Strategy Advisor at Delphinium, to discuss effective strategies for creating high-converting landing pages in...
In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Tas Bober, Digital Strategy Advisor at Delphinium, to discuss effective strategies for creating high-converting landing pages in...
In the latest episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnell interview Taylor Young, Director of Strategic Initiatives at Terminus. The discussion centers around Account-Based Marketing (ABM), emphasizing...
Articles. Podcasts. Videos.
Sign up for our newsletter
Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.
Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.