In this episode of the Recorded Content podcast, hosted by Motion, award-winning video producer Patrick Frank discusses the importance of adopting a “video-first” mindset in business. As an entrepreneur, Patrick launched EditVideoCalls.com, a service that transforms everyday Zoom conversations into marketing and training videos, in response to the challenges presented by 2020. He provides insights on the nuances of content creation for different platforms and the essentials for a company’s first corporate video​.
Patrick is also the author of a forthcoming book, The Video-First Era, and he further expands on the concept in the podcast. He stresses that video is not meant to replace all human interaction, but rather, to fill the communication gap until in-person interactions are necessary. He likens video to data, suggesting companies should generate, collect, and use videos as a valuable tool to improve their businesses. The ultimate goal is to create standalone, shareable content that connects with the intended audience and achieves the company’s objectives.
