In this episode of Recorded Content, Jay LeBoeuf, Head of Business Development at Descript, discusses how marketers can gain more creative control with podcasts. LeBoeuf explains how the shift to remote work during the pandemic has led companies of all sizes to take charge of their own content production, including podcast recording and editing.
Descript, an innovative collaborative editor, simplifies the editing process by allowing users to record, edit, and mix audio and video in an interface similar to Google Docs. The tool can easily be integrated into any marketing team’s workflow, offering a convenient solution for those who want to be part of the creative process without needing expertise in complex editing tools. LeBoeuf emphasizes the importance of owning as much of the creative process as possible to ensure the intended message is effectively conveyed.
The episode also covers how Descript can be used to start a video podcast and the role of transcription in creating authentic marketing content. LeBoeuf shares his views on traditional digital audio workstations and how they may not suit small marketing teams or modern creators. Additionally, he provides insights on the changes in recording practices in the era of COVID-19