In the Recorded Content podcast episode, “How our company’s podcast helps with a long sales cycle featuring Josh DeTar,” the hosts delve into the benefits of podcasting for companies with long sales cycles. Josh DeTar from Tyfone shares his experiences and insights on launching the company’s first podcast, the Digital Banking podcast.
Josh views the podcast as an educational tool that provides benefits beyond lead generation. He discusses how the podcast has replaced the educational and networking opportunities lost due to the absence of conferences during the COVID-19 pandemic. The podcast has also served as a tool for internal communication, helping new hires understand the company’s mission, vision, and values.
The episode also touches on the challenges of podcasting, such as the lack of immediate feedback in the form of likes and comments. However, Josh emphasizes that meaningful conversations often happen offline, driven by listeners who connect personally. The hosts also discuss the strategic distribution of podcast episodes, suggesting that consistency is key, but the order of release can vary to align with industry events or trends.