In the Recorded Content podcast episode, “How podcasting can position you as a leader in your space with Justin Brown,” the host, Justin Brown, reflects on the power of podcasting in positioning individuals and businesses as leaders in their respective fields. He revisits conversations with previous guests Jen Kern of Qu, Christina Brady of Sales Assembly, and Josh DeTar of Tyfone, who are all podcast hosts themselves.
The episode emphasizes the role of podcasts in connecting with specific target audiences, particularly during challenging times such as the COVID-19 pandemic. It discusses how podcasts can serve as a soft, genuine, and authentic way to reach out to the target audience and discuss relevant issues.
The hosts also highlight the educational value of podcasts. They discuss how podcasts can serve as incredible learning resources, allowing hosts to absorb a wealth of information during the course of an episode.
The episode also underscores the importance of mentorship and sharing knowledge. It discusses how hosting a podcast can be a way to give back and support others in their professional journey. The hosts believe that podcasting can be a catalyst for personal and professional growth, and a way to position oneself as a leader in a specific space.