In the episode “How to 6x your LinkedIn following (while maintaining your standards & sanity) in a year” of the Content Logistics podcast, Zoë Hartsfield, the Community Manager at Spekit, shares her insights on how to effectively use LinkedIn. She emphasizes the importance of consistency and authenticity in content creation. Hartsfield suggests starting with a clear idea in mind, focusing on sharing experiences that others might find valuable. She also highlights common mistakes, such as posting large blocks of text, and offers solutions like breaking down content into easily digestible, skimmable lines. Hartsfield also introduces the 30/60/90 plan for LinkedIn engagement, which involves overhauling your profile, engaging with other users, and creating original content. She underscores the value of LinkedIn as a digital resume and a platform for visibility, opening up opportunities for side businesses, consulting, and more. For those starting fresh on LinkedIn, she recommends following creators you admire and reaching out to others for help.
How to 6x your LinkedIn following (while maintaining your standards & sanity) in a year with Zoë Hartsfield
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