How to balance short-term and long-term marketing goals with Pete Lorenco

February 7, 2023
Anonymous Marketer | Marketing Strategy

Episode Summary

In this episode of the Anonymous Marketer podcast, host Nick Bennett and guest Pete Lorenco, VP of Demand Generation at HYCU, discuss the delicate balance between short-term and long-term marketing goals. Pete emphasizes the importance of executing short wins to build momentum, credibility, and trust within the team. These short wins, he suggests, can pave the way for long-term strategies.

Pete shares his approach to balancing these two types of goals. While short-term wins are crucial, he advises marketers to simultaneously build a business case for long-term strategies. This approach ensures that while immediate results are achieved, the groundwork for future growth is also laid.

The episode also underscores the importance of building trust and credibility. Pete suggests that marketers should first focus on delivering results and building trust with the board. Once this trust is established, marketers can start building their hypotheses for long-term strategies. The episode provides valuable insights for marketers navigating the complexities of goal setting and strategic planning.

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