In this episode of the Recorded Content podcast, host Justin Brown chats with Rocco Strydom, an entrepreneur, founder of SGM Holdings, and podcast host. The conversation revolves around the creation and marketing of podcasts, emphasizing the importance of repurposing content and distributing it through channels preferred by the target audience. Rocco highlights that podcast hosts should position themselves as partners helping their audience overcome challenges rather than salespeople. He also stresses the importance of being present where the audience is, using social media platforms as a means to reach the ideal listener. Rocco views podcasts as new independent media, separate from social media platforms. He also shares his personal growth through podcasting, describing it as a knowledge fountain and a networking source. The episode concludes with Rocco’s insights on balancing trending topics with evergreen content, emphasizing the need to cater to all audience preferences in terms of content consumption.
How to balance trending topics & evergreen content with Rocco Strydom
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