This episode of the Recorded Content podcast features Kathleen Booth, a top-50 B2B influencer, VP of Marketing at clean.io, and host of The Inbound Success Podcast. Kathleen discusses her journey from inbound marketer to podcasting expert, and shares her strategies for building a loyal podcast following in a saturated marketâ€‹â€‹.
Key insights from the episode include the importance of building relationships and creating a community rather than focusing on lead generation. Kathleen emphasizes the need for standout content in an industry full of similar podcasts and suggests using your podcast as a platform for community building. She shares her plan for a Slack community for industry leaders tied to her upcoming podcast, Ad Ops All-Starsâ€‹â€‹.
Episode highlights include the importance of creating a format that suits the creator and the listeners, viewing podcasting as a channel not a product, and focusing on strategies and tactics rather than one-off campaigns. Booth also shares her thoughts on podcast distribution and the benefits of using platforms like Libsyn for syndication.