How to build an integrated content marketing engine for your SaaS platform with Ashley Faus

February 15, 2023
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In the Content Logistics podcast episode titled “How to build an integrated content marketing engine for your SaaS platform,” host Camille Trent engages with Ashley Faus, the Director of Integrated Product Marketing at Atlassian. The episode delves into the concept of integrated marketing, a strategy that ensures a unified message across all marketing channels. Ashley highlights the importance of not separating content and distribution from product marketing, emphasizing shared goals and language for a holistic audience journey. The conversation also covers the structure of marketing teams, cautioning against focusing product marketers on a single product, especially in larger organizations with a portfolio of products. Ashley shares insights on the role of product marketers at Atlassian, which includes content creation, distribution skills, and community building. The episode concludes with a discussion on the importance of being audience-focused in different marketing roles and the concept of a “playground” versus a “funnel” in marketing strategy.

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