How to build & scale a modern content team at a SaaS startup with Mark Kilens

November 16, 2022
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In this episode of Content Logistics, host Camille Trent talks with Mark Kilens, the CMO of Airmeet, about the importance of content marketing and how to build a successful content marketing team. Mark, who has 15 years of marketing leadership experience, shares his insights on what makes a great content marketer. He emphasizes the importance of passion, belief, and an entrepreneurial spirit. He also shares his hiring strategy, which includes a demand gen person, a content marketer, and a product marketer as the first three hires. The conversation also delves into the evolution of content marketing and how it has become a necessity in today’s digital landscape. The episode provides valuable insights for anyone looking to build or enhance their content marketing team.

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