In this episode of Content Logistics, host Camille Trent talks with Mark Kilens, the CMO of Airmeet, about the importance of content marketing and how to build a successful content marketing team. Mark, who has 15 years of marketing leadership experience, shares his insights on what makes a great content marketer. He emphasizes the importance of passion, belief, and an entrepreneurial spirit. He also shares his hiring strategy, which includes a demand gen person, a content marketer, and a product marketer as the first three hires. The conversation also delves into the evolution of content marketing and how it has become a necessity in today’s digital landscape. The episode provides valuable insights for anyone looking to build or enhance their content marketing team.
How to build & scale a modern content team at a SaaS startup with Mark Kilens
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