In the Recorded Content podcast episode, “How to capture the voice of your customers with Adam McQueen,” Adam McQueen, a content marketer at Klue, shares his insights on how to effectively capture the voice of customers. He discusses the importance of product marketers in competitive enablement at organizations and the various roles they play, from messaging to monitoring competitors.
Adam shares his journey from being an avid podcast listener to using podcasts as a distribution channel for Klue. He discusses the process of transforming interviews into broadcast content and how this has become a pillar of their content strategy.
The episode also covers common beginner mistakes in podcasting, such as over-reliance on scripts and excessive use of filler words. Adam emphasizes the importance of qualitative feedback over download numbers, suggesting that real human engagement is more valuable than raw metrics.
Adam also highlights the importance of real-life examples and stories in making content more memorable and engaging. He shares how running a podcast has helped him build perspective and a point of view, adding another layer to his podcast conversations.