In the episode “How to create a high-quality research report with Erin Balsa” of the Content Logistics podcast, Erin Balsa shares her insights on the importance of data integrity and the challenges of conducting original research. She emphasizes the need for writers to cite original sources to avoid misinformation. Balsa also discusses the complexities of managing a research project, stressing the importance of clear expectations and strong project management. She introduces the concept of strategic gating, a method that provides some information for free while reserving more detailed content for those willing to provide their information. Balsa believes that B2B companies can greatly benefit from research reports as they establish them as thought leaders in their industry. However, she warns that creating these reports requires a solid understanding of marketing and content strategy. Once a company has mastered the basics, research reports can provide significant benefits.