In the Content Logistics podcast episode, Alina Benny, the senior SEO and content lead at Nextiva, shares her insights on creating a scalable landing page program. Alina emphasizes the importance of practice, planning, and quality in content creation. She explains that everyone has access to the same tools, but the difference lies in how you use them and place your content. Alina also shares her experience in leading a team of content creators and the priorities involved when scaling out a content program. She discusses the importance of high-quality content, stating that if your content is great, backlinks will naturally follow. Alina also talks about the effectiveness of using videos on landing pages to increase time spent on the page and click-through rates. She advises against looking at content from an at-scale point of view, emphasizing instead the need to focus on quality over quantity.