In the Content Logistics podcast episode, “How to create content for hyper-effective ABM campaigns with Corrina Owens,” Corrina, a Senior Demand Gen Manager at Gong, shares her insights on account-based marketing (ABM) and its role in engaging and converting high-value prospects into customers. She emphasizes the importance of aligning sales, marketing, and product teams to create a seamless buying experience for the customers. Corrina also highlights the need to focus on the voice of the customer in content creation, advocating for simplicity and relevance over complexity. She suggests that marketers should treat prospects as customers from the beginning, creating a memorable and impactful experience. Corrina also discusses the intersection of customer marketing and content, suggesting that lifting up the customer even before they’re a customer can create lasting impressions and build strong relationships. The episode provides valuable insights into ABM, content creation, and customer marketing, offering strategies for marketers to elevate their content and engage with their target audience effectively.