How to create content for hyper-effective ABM campaigns with Corrina Owens

April 12, 2023
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In the Content Logistics podcast episode, “How to create content for hyper-effective ABM campaigns with Corrina Owens,” Corrina, a Senior Demand Gen Manager at Gong, shares her insights on account-based marketing (ABM) and its role in engaging and converting high-value prospects into customers. She emphasizes the importance of aligning sales, marketing, and product teams to create a seamless buying experience for the customers. Corrina also highlights the need to focus on the voice of the customer in content creation, advocating for simplicity and relevance over complexity. She suggests that marketers should treat prospects as customers from the beginning, creating a memorable and impactful experience. Corrina also discusses the intersection of customer marketing and content, suggesting that lifting up the customer even before they’re a customer can create lasting impressions and build strong relationships. The episode provides valuable insights into ABM, content creation, and customer marketing, offering strategies for marketers to elevate their content and engage with their target audience effectively.

Available on these platforms:

Related Content

In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content...
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off...
In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy. The discussion opens with...

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as...

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation. Firstly, she discusses the...

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. The conversation stems from Camille’s appearance on the...

In this episode of Content Logistics, host Camille Trent converses with Stewart Hillhouse, Head of Content at Mutiny, about the power of newsletters. Hillhouse emphasizes the importance of structuring newsletters...

In this episode of Content Logistics, host Camille Trent discusses the key elements of a successful podcast interview. She stresses the importance of a strong premise and framework for the...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top