How to drive 50k website clicks a day with Steve Toth

April 6, 2022
Content Logistics | Content Marketing | Search Engine Optimization

Episode Summary

In the episode of Content Logistics, Camille Trent hosts Steve Toth, an SEO advisor and former SEO Manager at FreshBooks. The discussion revolves around how to grow your website from 0 to 50k clicks per day. Steve emphasizes the importance of patience in SEO success, as it’s a more complicated game than it was a decade ago. He suggests using Google’s “People Also Ask” feature to find blue ocean opportunities and SEO Minion, a Chrome extension, to mine these questions. This tool can expand up to 200 questions and copy them to a spreadsheet in one click. These questions can then be run through a keyword clustering tool like keywordcupid.com for efficient content clustering. Steve also shares his experience at FreshBooks, where he was tasked with producing a thousand articles. He used the “People Also Ask” feature to mine questions around accounting, invoicing, entrepreneurship, and taxes, resulting in thousands of articles.

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