In the Content Logistics podcast episode titled “How to evaluate content marketing job opportunities,” the speaker discusses various factors to consider when assessing potential roles in content marketing. The stage of the company is crucial, as different stages require different skill sets. For instance, a specialist might be more suited to a later-stage or enterprise company. The industry and the type of content you enjoy producing is also a significant factor.
Understanding the leadership’s priorities is essential, especially whether the CEO values marketing and the level at which they are investing in it. Believing in the company’s vision, business model, and understanding what success looks like for the company is also important.
The speaker emphasizes the importance of the team you work with, stating that it can be more important than the work itself. Growth potential is vital, and understanding whether the job will help you acquire the skills you need for your career progression is key. Lastly, understanding the company’s product and how it relates to content marketing is also a significant factor.