How to gather, organize, and use reviews in your conversion copy

November 2, 2022
Content Logistics | Content Marketing

Episode Summary

In the Content Logistics podcast episode “How to gather, organize, and use reviews in your conversion copy”, host Camille Trent discusses the power of customer reviews with guests Nick Bennett and Jay Desai. Bennett, the director of evangelism and customer marketing at Alyce, and Desai, the head of marketing at Captivate Talent, share their insights on how customer reviews can serve as social proof, drive brand image, and improve product offerings. They emphasize the importance of systemizing review processes and repurposing valuable reviews into more content. The guests also highlight the significance of having a dedicated reviews page on your website, allowing you to control the narrative and provide relevant information. The episode further explores how to leverage platforms like G2 for reviews, the benefits of capturing video reviews, and the importance of first getting reviews from your best customers. The discussion provides a comprehensive guide on how to effectively gather, organize, and use reviews in conversion copy.

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