How to get the most out of your chatbot with Brendan Hufford

November 3, 2021
Content Logistics | Content Marketing

Episode Summary

In the Content Logistics podcast episode, “How to get the most out of your chatbot with Brendan Hufford,” host Camille Trent and guest Brendan Hufford, Founder of Growth Sprints, delve into the world of chatbots. They discuss how SaaS and software companies can leverage chatbots to engage customers and understand their needs better. However, many companies fail to use chatbots effectively, resulting in them being perceived as pushy or irritating.

Brendan shares insights on the best chatbot openers, how to set them up to achieve business goals, and who can benefit the most from implementing chatbots. He emphasizes the importance of using chatbots not only for customer support but also for increasing product activation and retention.

Brendan also shares innovative chatbot openers and discusses the concept of the Psychology of Curiosity. This framework focuses on curiosity levers that can help engage customers with your chatbot. He suggests asking curiosity-inducing questions, starting a sequence of events and not finishing it, and doing something unexpected to catch the attention of the users.

Lastly, Brendan highlights the potential of using chatbots in hiring processes, arguing that attracting top talent is even more valuable than acquiring a new customer. He suggests that companies should consider placing chatbots on their careers page to make potential hires feel valued and seen.

Available on these platforms:

Related Content

In this episode of Content Logistics, host Camille Trent engages with Stephen Pope on the intricate dance of high-volume content creation and distribution. Stephen underscores the significance of systematizing content...
In this episode of Content Logistics, host Camille Trent welcomes Eric Doty, the content lead at Dock, who shares his insights on SEO and content operations. Their conversation kicks off...
In the latest episode of Content Logistics, host Camille Trent welcomes Qasim Makkani from Adcetera for an insightful conversation on the nuances of marketing and content strategy. The discussion opens with...

In this episode of Content Logistics, host Camille Trent engages with Jess Cook, Head of Content at Lasso, in a deep dive into the first 30, 60, 90 days as...

In this episode of Content Logistics, Camille Trent dives into the world of research content. She outlines five key strategies to leverage research for content creation. Firstly, she discusses the...

In this episode of Content Logistics, Jeremiah Rizzo sits down with Camille Trent, Director of Content & Community at PeerSignal & Keyplay. The conversation stems from Camille’s appearance on the...

In this episode of Content Logistics, host Camille Trent converses with Stewart Hillhouse, Head of Content at Mutiny, about the power of newsletters. Hillhouse emphasizes the importance of structuring newsletters...

In this episode of Content Logistics, host Camille Trent discusses the key elements of a successful podcast interview. She stresses the importance of a strong premise and framework for the...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top