In the Content Logistics podcast episode, “How to get the most out of your chatbot with Brendan Hufford,” host Camille Trent and guest Brendan Hufford, Founder of Growth Sprints, delve into the world of chatbots. They discuss how SaaS and software companies can leverage chatbots to engage customers and understand their needs better. However, many companies fail to use chatbots effectively, resulting in them being perceived as pushy or irritating.
Brendan shares insights on the best chatbot openers, how to set them up to achieve business goals, and who can benefit the most from implementing chatbots. He emphasizes the importance of using chatbots not only for customer support but also for increasing product activation and retention.
Brendan also shares innovative chatbot openers and discusses the concept of the Psychology of Curiosity. This framework focuses on curiosity levers that can help engage customers with your chatbot. He suggests asking curiosity-inducing questions, starting a sequence of events and not finishing it, and doing something unexpected to catch the attention of the users.
Lastly, Brendan highlights the potential of using chatbots in hiring processes, arguing that attracting top talent is even more valuable than acquiring a new customer. He suggests that companies should consider placing chatbots on their careers page to make potential hires feel valued and seen.