How to get the most out of your freelancer partnerships with Brooklin Nash

September 22, 2021
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In this episode of the Content Logistics podcast, Brooklin Nash, the Head of Content at Sales Hacker and Outreach, shares his insights on how to maximize freelancer partnerships. With over seven years of experience in content marketing, Nash has been on both sides of the freelancing equation, which gives him a unique perspective on the subject. He discusses the common mistakes businesses make when hiring freelancers, why some partnerships fail, and how to hire good freelancers for your projects. Nash emphasizes the importance of providing freelancers with as much context as possible for the best project outcomes. He also advises taking the time to create a freelancer program or capacity rather than rushing the hiring process. Nash suggests looking for freelancers who are talented, trustworthy, organized, and have industry experience. He also stresses the importance of treating every freelancer partnership as a long-term investment, regardless of whether they are needed for a single gig or more.

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