In this episode of Recorded Content, host Justin Brown speaks with Alexis Hue, Co-Founder and Managing Director at Voxalyze. Hue shares insights on how to optimize podcast episodes to rank higher in search results on popular platforms like Google, Spotify, and Apple.
Hue highlights the importance of smart SEO practices for podcast titles and descriptions, as these are key for discoverability. He states that 50% of people discover content by typing a keyword into a search bar, emphasizing the need to incorporate relevant keywords in podcast metadata. To illustrate, Hue offers an example of a meditation-themed podcast, advising the use of long-tail keywords to reinforce each episode’s visibility.
He also points out that reviews can significantly affect a podcast’s search ranking. If two podcasts have the same description and views, the one with more reviews will rank higher. He encourages podcasters to collect reviews from their audience to boost their show’s quality.
Looking into the future, Hue predicts the evolution of podcast SEO over the next 12 to 18 months. With more podcasts launching every year, competition for top search results will increase, presenting opportunities for those who learn to optimize early.