In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Greg Elfrink, Director of Marketing at Empire Flippers. Greg dives into the intricacies of building a successful newsletter and the importance of content curation. He shares how Empire Flippers transformed their newsletter strategy to significantly boost engagement and subscriber numbers.

Revamping the Newsletter Strategy

Greg explains how Empire Flippers initially had a simple content wrap-up that wasn’t resonating with their audience. Inspired by newsletters like The Hustle and Morning Brew, they shifted to a curated format. This change led to a substantial increase in subscribers, with their list growing to 118,000 active readers and maintaining a high open rate. By featuring industry insights and expert opinions, they provided valuable content that kept their audience engaged.

Leveraging Conferences for Marketing Success

Conferences play a crucial role in Empire Flippers’ marketing strategy. Greg highlights how speaking at conferences helps establish authority and build trust within their niche. He emphasizes the importance of recording these presentations for later use in other content channels, like YouTube. Conferences also offer great networking opportunities, enabling them to forge new partnerships and collaborations, which further enhances their business growth.

Content Creation from Sales Insights

Greg discusses the untapped potential of sales calls as a source of content. By analyzing these calls, Empire Flippers can extract valuable insights that resonate with their audience. This approach has led to the creation of impactful blog posts and other content that address customer pain points and interests. Greg also mentions the use of AI tools to streamline the process of analyzing sales conversations, making it easier to generate relevant content.

Adapting to Market Trends

Staying updated with market trends and customer needs is vital for business success. Empire Flippers serves a variety of business models, each with unique challenges. Greg explains how they continuously monitor industry changes and incorporate relevant updates into their communications. This proactive approach ensures that their audience stays informed about essential developments, allowing entrepreneurs to focus on their businesses while staying ahead of market trends.

Conclusion

Greg Elfrink provides practical insights and strategies that highlight the importance of content curation, leveraging conferences, and utilizing sales insights for effective marketing. His experiences offer valuable lessons for anyone looking to enhance their marketing efforts and connect with a broader audience.