In the Recorded Content podcast episode, “How to host a podcast outside of your area of expertise with James Furbush,” James Furbush, the VP of Marketing at AccessOne and host of the Modern Patient Experience Podcast, shares his insights on podcasting outside one’s area of expertise. He discusses the value of podcasting for personal branding and its worth in terms of time and resources.
James shares his journey from being a podcast listener to using podcasts as a distribution channel for Klue. He discusses the transformation of interviews into broadcast content and how it has become a crucial part of their content strategy.
The episode also covers common beginner mistakes in podcasting and emphasizes the importance of qualitative feedback over download numbers. James highlights the importance of real-life examples and stories in making content more engaging and memorable. He shares how running a podcast has helped him build perspective and a point of view, adding another layer to his podcast conversations.
James also discusses the challenges of hosting a podcast outside of one’s area of expertise and how to overcome the imposter syndrome while interviewing subject-matter experts. The episode provides valuable insights for anyone looking to start a podcast or improve their hosting skills.