In the Recorded Content podcast episode, “How to integrate a podcast within your inbound marketing strategy featuring Ben Sailer,” the hosts discuss the role of podcasts in an inbound marketing strategy. Ben Sailer, a guest on the show, shares his experiences and insights on this topic.
The episode emphasizes the importance of understanding why you are creating a podcast and identifying your specific audience. It also discusses the value of a podcast as a relationship-building tool, highlighting that each guest brought on the show potentially introduces the brand to a new audience.
The hosts also highlight the importance of preparation for a high-quality episode. They discuss the need for research to write informed interview questions that will help the guest draw upon their depth of expertise effectively.
The episode also touches on the importance of defining the value a podcast will deliver for your audience. The hosts believe that if you can answer these questions, you’ll start on the right foot with your podcast. They also underscore the importance of not wasting the guest’s time and ensuring that the conversation is valuable for both the guest and the audience.