Episode Summary
In this episode of The In the latest episode of The Anonymous Marketer, host Kirsti Lang is joined by Jayde I. Powell, a content creator and marketer, to explore strategies for monetizing LinkedIn as a creator. Jayde, the Founder and Head Creative of the Em Dash Co., and host of the LinkedIn audio series, Creator T Talk, brings a wealth of experience and insights to the conversation. The episode revolves around a question from an anonymous marketer seeking advice on starting brand partnerships on LinkedIn.
Kirsti begins by reading the question: “I am growing my following on LinkedIn and I’d love to start exploring working with some brands. Do I need to work with an agency? Where do I even start?” Jayde dives into her journey on LinkedIn, emphasizing how she initially disliked the platform but now sees it as her primary tool for creating opportunities. She discusses various monetization strategies, such as sponsored posts and partnerships, and highlights the importance of building a strong personal brand.
Jayde explains that quality content is more important than follower count when attracting brand partnerships. She shares that her focus on creating consistent, high-quality content has led to significant opportunities. “I have found that the more I focus on creating quality content, the more followers I gain,” she notes, underscoring the value of authenticity and engagement. Jayde also touches on her experience with talent management agencies, revealing that while they can be beneficial, they may not always provide opportunities beyond what creators can secure on their own.
Professionalism, according to Jayde, is key to building long-term brand partnerships. She stresses the importance of clear communication, meeting deadlines, and maintaining high standards. “I think just honestly being professional and enjoyable to work with has really helped me get the partnerships and opportunities that I want,” she says. This approach has not only helped her secure partnerships but also ensured that brands are eager to work with her repeatedly. The episode is a treasure trove of practical advice for creators looking to monetize their LinkedIn presence, emphasizing that success lies in authenticity, quality content, and professionalism.
Featured Guest
Name: Jayde I. Powell
What she does: Founder & Head of Creative
Company: The Em Dash Co.
Noteworthy: Jayde I. Powell is the Founder and Head Creative of the Em Dash Co., a content and creative development agency. She also hosts Creator T Talk, a LinkedIn audio series that brings together players in the creative economy to discuss all things creators, content, and culture.
Key Insights
Monetizing LinkedIn for Creators
Building a strong presence on LinkedIn can open up numerous monetization opportunities for content creators. Through sponsored posts, creators can partner with brands to promote products, services, or events. This involves creating content such as text-only posts or videos that align with the creator’s style and audience preferences. Sponsored content is not limited to LinkedIn; it can also include other platforms as value-adds. Establishing a unique content style on LinkedIn can attract brands willing to sponsor posts and provide financial compensation.
The Value of Quality Content Over Follower Count
When it comes to attracting brand partnerships, the quality of content is more important than the number of followers. Brands look for creators who can produce engaging, relevant content that resonates with their target audience. Establishing clear content pillars—key themes around which content is centered—can help creators maintain focus and attract the right partnerships. Consistency and authenticity in content creation can lead to higher engagement and long-term brand collaborations. Instead of focusing solely on growing follower numbers, creators should prioritize producing high-quality, meaningful content.
Long-Term Brand Partnerships Through Professionalism
Professionalism and clear communication are crucial for building long-term brand partnerships. Creators should ensure they meet deadlines, follow up on deliverables, and maintain transparent communication with brand partners. Over-communicating and being meticulous about contract details can prevent misunderstandings and foster trust. Brands appreciate creators who are easy to work with and reliable, which can lead to repeat collaborations and more significant opportunities. Building a reputation for professionalism can set a creator apart in the competitive landscape of influencer marketing.
Episode Highlights
Starting with Sponsored Posts
Content creators can monetize their LinkedIn presence by partnering with brands for sponsored posts. This involves promoting products, services, or events through posts or videos that fit the creator’s unique style and audience. Sponsored content should be authentic and align with the creator’s established voice to maintain credibility. Collaborating with brands can provide a steady income stream and enhance a creator’s professional network.
“I get paid through LinkedIn through my sponsored posts. So that is literally me working with brands to promote a product or service or event that they want to be marketed.”
Building a Personal Brand
Establishing a personal brand on LinkedIn is essential for creators looking to monetize their content. Creators should focus on creating consistent, high-quality content that reflects their expertise and interests. Building a personal brand helps attract followers and potential brand partners who align with the creator’s values and style. A well-defined personal brand can differentiate a creator in the competitive landscape of social media.
“One thing I loved about LinkedIn is in establishing my own presence. People have gotten pretty used to what my style is.”
Navigating Talent Management Agencies
Deciding whether to work with a talent management agency depends on the creator’s individual needs and capacity to handle opportunities. Some creators may find agencies beneficial for expanding their reach and managing partnerships, while others may not see significant added value. It is crucial for creators to evaluate their current workload and potential benefits before committing to an agency. Personal experience and trial can help determine the best approach.
“I actually signed with a talent agency last year because I was like, I want to beef up my efforts on LinkedIn outside of what I’m already doing. But I found that the talent agency didn’t really bring me any opportunities that I wasn’t already bringing myself.”
Professionalism in Brand Partnerships
Maintaining professionalism is key to securing and retaining long-term brand partnerships. Creators should prioritize clear and timely communication, adhere to contract terms, and deliver high-quality work. Building a reputation for reliability and professionalism can lead to ongoing collaborations and new opportunities. Treating brand partnerships as serious business relationships ensures mutual respect and success.
“I think just honestly being professional and enjoyable to work with has really helped me get the partnerships and opportunities that I want, which has been amazing.”
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