In this episode of the Content Logistics podcast, Jay Desai, the founder of Swpely, shares his insights on launching a successful B2B influencer campaign. Jay, who has a rich background in B2B marketing, content, growth, and influencer marketing, believes that influencer marketing is all about building quality relationships. He emphasizes that to be an influencer, one doesn’t need to have a million followers but should have an influence over their existing followers. Brands should aim to collaborate with influencers who are great content creators and know how to communicate effectively. Jay also highlights the differences between B2C and B2B influencer marketing, stating that B2B influencer marketing is more transactional. He advises businesses to identify high-risers who will scale and grow with them, as long-term influencer collaborations can be highly valuable. This episode is a must-listen for anyone interested in implementing successful influencer collaborations.