In this episode of Recorded Content, host Justin Brown chats with James Gilbert, the CMO of RedRoute and former Head of Marketing at CRMNEXT. Gilbert shares his experience of launching a finance-focused podcast during the peak of the pandemic with a small team. He emphasizes the importance of quality over quantity when it comes to podcast episodes and advises new podcast creators to focus on producing valuable content rather than worrying about the frequency of episodes.
Gilbert also discusses the importance of setting realistic expectations and staying ahead of the schedule to prevent burnout. He suggests conducting pre-podcast interviews to shape the episodes and make them more engaging for the audience. He shares his unconventional approach to building a team, focusing on hiring individuals with diverse skill sets rather than narrow expertise.
Gilbert’s journey with the Banking on Experience podcast at CRMNEXT demonstrates how a podcast can be an effective tool in a company’s content marketing strategy, even in challenging times. His insights provide valuable guidance for those looking to start their own podcast or improve their existing one.