In the Recorded Content podcast episode, “How to launch & run a company podcast with a small team featuring Meredith Metsker,” the hosts discuss the challenges and strategies of launching and running a company podcast with a small team. Meredith Metsker, a guest on the show, shares her experiences in this area.
The episode emphasizes the importance of asking conflict-type questions instead of ‘tell-me-about-yourself’ questions to avoid boredom and keep the audience engaged. It also discusses the post-production process of a podcast, including the full-length video and audio editing, and the creation of assets for sharing on social media.
The hosts also highlight that the podcast equipment doesn’t have to be fancy, it just has to work well. They discuss the challenge of finding where customer support leaders are and the importance of embedding oneself in communities where the target audience hangs out.
Finally, the episode touches on the need for feedback on the podcast, both from guests and from monitoring download and stream trends. The hosts believe that feedback and organic sharing of episodes are indicators of a successful podcast.