In the Taking the Lead podcast episode, “How to make training activities exciting and meaningful for employees,” Lauren Goldfinger discusses the evolving role of enablement in businesses. She explains that enablement should not only focus on product launches and go-to-market training but also on how to sell, proving credibility, and leading with insight. Contrary to common belief, enablement professionals do not necessarily need a background in development. They can come from various fields like marketing or sales, and a well-rounded team is essential for successful enablement. Lauren also emphasizes the importance of role-playing in enablement, especially in sales. She suggests making role-plays less intimidating by providing scenarios in advance, conducting them in small groups, and reframing them as practice activities. This episode provides valuable insights into the role of enablement and how to make training activities more effective and engaging.
How to make training activities exciting and meaningful for employees with Lauren Goldfinger
Available on these platforms:
Explore content by topics
We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.
Articles. Podcasts. Videos.
Sign up for our newsletter
Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.
Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.