How to make training activities exciting and meaningful for employees with Lauren Goldfinger

June 14, 2022
Career Development | Leadership | Sales | Taking the Lead

Episode Summary

In the Taking the Lead podcast episode, “How to make training activities exciting and meaningful for employees,” Lauren Goldfinger discusses the evolving role of enablement in businesses. She explains that enablement should not only focus on product launches and go-to-market training but also on how to sell, proving credibility, and leading with insight. Contrary to common belief, enablement professionals do not necessarily need a background in development. They can come from various fields like marketing or sales, and a well-rounded team is essential for successful enablement. Lauren also emphasizes the importance of role-playing in enablement, especially in sales. She suggests making role-plays less intimidating by providing scenarios in advance, conducting them in small groups, and reframing them as practice activities. This episode provides valuable insights into the role of enablement and how to make training activities more effective and engaging.

Available on these platforms:

Related Content

In this episode of Taking the Lead, host Christina Brady sits down with Meredith Chandler from Pclub.io to dive into the intricacies of sales leadership and team dynamics. They discuss...
In this insightful episode of Taking The Lead, host Christina Brady sits down with Del Nakhi, CEO of Lead to Catalyze, to delve into the intricacies of leadership and its...
In this episode of Taking the Lead, Christina Brady engages in a thought-provoking conversation with Laura Wheeler, owner and operator of Renegade Operations. Laura begins by sharing her journey from...
In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh...
In this episode of Taking the Lead, host Christina Brady welcomes Jenny Floros from Advance Forward Consulting. Jenny, a seasoned professional with a career spanning three distinct chapters, shares her...
In this episode of Taking the Lead, host Christina Brady welcomes Jennifer Igartua, CEO of Go Nimbly, to discuss the intricate balance between leadership and personal passions. Jen shares her...
In this episode of Taking The Lead, host Christina Brady engages in a conversation with Jennifer Ryan, the Director of Global Sales and Pre Sales Enablement at BlackLine. Jennifer shares...
In this episode of Taking The Lead, host Christina Brady welcomes Tara Ryan, CEO & Founder of InfiniDEI, for an insightful discussion on leadership and work-life integration. Tara shares her...

Explore content by topics

We create content that matters to you. Search based on a variety of topics & tackle your biggest challenges.

Articles. Podcasts. Videos.

Sign up for our newsletter

Marketers in Demand is here to help B2B marketers grow and learn. Our newsletter includes a collection of insights and experiences from marketing professionals who do the work. We handpick the best content from our website, featuring articles, podcasts, and videos. Our goal is simple: To offer practical, up-to-date knowledge to our readers.

Each issue of our newsletter blends fresh ideas and proven strategies. We cover the latest trends and share hands-on advice. We also bring you interviews with marketing leaders, right from the heart of the industry. These are real people, with real experiences to share.

Scroll to Top