How to recession-proof your marketing with owned content featuring Anthony Kennada

March 1, 2023
Content Logistics | Content Marketing | Marketing Strategy

Episode Summary

In the episode “How to recession-proof your marketing with owned content” of the Content Logistics podcast, Anthony Kennada of AudiencePlus discusses the importance of content teams, especially during a recession. He argues that content is the flywheel of marketing and is essential for business success. He emphasizes the need for content distribution and the evolving role of content marketers in this process. Kennada also talks about the importance of creating content for a broader audience while still targeting your Ideal Customer Profile (ICP). He advocates for building an engaged audience by providing value that helps them in their current roles. He also highlights the importance of preparing for the end of the current economic season by not running marketing to the ground but rather engaging the owned audience with inspiring, educational, and entertaining content.

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